When you place a word or phrase in quotation marks (" "), the voice knows to pay special attention to it. Quotation marks let you shape the emphasis of your sentence.

Get the Right Inflection

Let's test out this sentence:

After the fixed-rate period ends, your interest rate will adjust up, or down based on, an index.
 

In this example, to achieve a more natural reading, we want the voice to treat "up or down" as a single unit. We want to place quotation marks around the phrase that should be emphasized.
 

Before we entered this sentence without quotation marks, the voice read it like this:

After adjusting the script, the voice read it like this:

Get the Right Inflection for Longer Content

When creating longer content, you may want to highlight specific words or phrases to achieve a more natural sound. One way to accomplish this is by adding quotation marks around particular parts of the sentence that you would naturally emphasize.

For instance, in the following script, we want the voice to place extra emphasis on words such as:

• "spice up"
• "culinary creations" 
• the brand name "FlavorMasters" 
• mentions of "your" or "our." 

These are the keywords and phrases that I want listeners to truly focus on.

Ready to "spice up" your "culinary creations?" Discover "FlavorMasters!" Are "you ready" to take "your taste buds" on a flavor-packed adventure with "our handcrafted spice blends" and "gourmet seasonings?" Unleash your "inner chef" and elevate "every dish" with "FlavorMasters!"