Article Overview
Shape how a voice stresses key words to make your script sound more natural.
Placing a word or phrase in quotation marks (" ") tells the voice to give it special attention. Use it to control which words carry weight in a sentence and shape the overall inflection.
Before you get started
- The Smart Toolbar shortcut below requires AI Smart Features to be turned on. A team admin can check this under Account Settings > Settings.
- Typing quotation marks directly always works, even if Smart Features are off.
Typing quotation marks
Works for a single word or a multi-word phrase.
- In the script editor, type quotation marks around the word or phrase you want to emphasize.
- Generate a take to hear the updated inflection.
Quoting "more bang for your buck" together tells the voice to treat it as one unit, rather than stressing each word separately.
Using the Smart Toolbar
A faster way to emphasize one word at a time.
- Highlight a single word in the script editor for the Smart Toolbar to appear.
- Select the Add emphasis option to add quotation marks automatically.
For a multi-word phrase, type the quotation marks directly instead — the Smart Toolbar only applies to one highlighted word.
Choosing what to emphasize
Good candidates include brand names, key benefits, and grouped words. Use emphasis selectively – quoting too many words in a row flattens the effect instead of making the read sound more natural.
Tip: For finer control over loudness, pace, and pitch on Caruso voices, use Voice Cues instead of quotation marks.
FAQs
Q: Does emphasis change pitch or just volume?
A: It adjusts vocal inflection and energy, not just volume. The exact effect varies by voice.
Q: Can I undo emphasis?
A: Yes – delete the quotation marks, whether they were added by typing or through the Smart Toolbar.
Q: Can I emphasize more than one word or phrase in the same sentence?
A: Yes. Quote each word or phrase separately.